After you’ve made up your mind to use SEO to market your business, you look for a professional SEO company if you don’t have the skills and experience to do it. When selecting the SEO Company to hire, you should consider certain factors among them the cost of getting these services. Even though there are many companies offering SEO services today, not every company is competent and professional in offering these services. You can, therefore, hire an internal team, an SEO firm or content marketing agency to offer you SEO services.
Here are tips to consider when selecting the method:
Internal hires: this is an expensive endeavour due to training costs involved. You will have to consider this for long term to make this choice profitable. When you hire an internal SEO, he or she should have a wide range of skills including link building, content marketing, analytical mind set and social media knowledge. You should emphasise on your objectives to make sure that your goals are met.
Content marketing agencies: these agencies offer SEO services as an add-on to their services hence your business should have a different marketing strategy after all. As a business owner, you should not depend on SEO as the only marketing strategy because it may end up sabotaging your marketing strategy.
SEO firms: you can hire an SEO firm to help you market your business. These firms tend to use the latest SEO techniques to market businesses and make sure that they get future customers. You can get monthly contracts, hourly consolations and project-based contracts of your business.
The cost of paying your SEO services is dependent on the services you get and the kind of business you’ve. Here are some popular methods of paying for SEO courtesy of Phoenix SEO Consultants on Facebook:
“This is the most popular pricing model with the cost increasing as per the needs of your organization.” Aaron Wilson from the Phoenix SEO Consultants suggests. “You can pay up to $500 for a site which has a minuscule competition.”
Here you will have to pay up for your keyword boost on the website. It is, however, difficult to realize good result paying such amount to an SEO company. Therefore, you are supposed to engage in reputable SEO Company to have effective results.You can also pay $10,000-$20,000 or more per month if you’ve good SEO services. This will help you realize better marketing strategies from start to finish as well as favouring your budget. If you are targeting a lucrative business, you can make a lot of money investing in SEO because you will advertise your business making it a priority among investors.
Here, your SEO needs will vary depending on the size of your site, competition and the goals you’ve set. You will, therefore, have to pay your SEO services depending on your link profile audit, website auditor your link building audit. You should, therefore, pay your SEO services depending on what you are getting in return!
This can be between $100 and $300 an hour depending on the services or information offered per hour. If you require specific SEO services delivered to you, this is an ideal method. However, this method applies to short-term projects since they can be completed within the stipulated time. If you’ve a long-term project, this is not the best method because it could turn out to be expensive upon completion. When hiring an hourly consultant, you should look for a professional who has a good record to deliver the results you need. Ideally, a marketing organization should make you get reliable results over time. Therefore, you should get profits when using a certain marketing strategy to make it prime.
Some cheaper consultants can market your business. However, they may be less skilled and experienced to get the results you’ve been looking for. Therefore, you should be very keen to get the right SEO Company.
Employee costs $50 – $120,000 or more per year
If you have a bigger business organization, you should hire an SEO strategist to help you market your business. You cannot effectively market your business. Hence, you need the help of other marketing parties to make it a success.
Before making a marketing strategy, you should meet your goals to make it a necessity. Some decisions are made after a positive return of investment. If you hire a monthly retainer, it gives more ROI where you will benefit from returns from small agencies and full-service agencies. You will have to pay $750-$5,000 per month depending on the kind of services you are getting from your SEO agent.
There are also contract services at a fixed price. Here, you will have to pay for an SEO service depending on the size of business you’ve. You can pay $0.15-$0.50 per word in SEO copywriting while in link profile audit you have to pay between $500 and $7,500. In social media set up, you will have to pay between $500 and $3,000 to have your business marketed. However, if you need site content audit, you will have to pay between $500 and $7,500 to get it done.
Project based pricing
You can also pay your SEO services as per the project. Here, variations are depending on the kind of project being undertaken. The prices range with common prices being $1,000 and the highest being $3,000 deepening on the project being undertaken. You should carry out a research of the project you have to know the amount of time you need to carry it out to completion. You should understand that wrong conclusions may have you make wrong pricing methods that may turn out to be costly.
If you have a friend or a relative who uses SEO to market his or her business, it is advisable to enquire for their advice or opinions on the best SEO pricing method to use. If you have never been involved in SEO marketing, hiring a professional or seeking help form a friend or relative who have used SEO marketing services could be the best option. However, you can search through the internet for reputable SEO companies to make the right choice. It is advisable to take your time before making a decision because it could determine your business’s future!